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2019: Chinese Culture and Tourism Event at The British Museum

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  • China

Our Expert

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Riccardo

CTS Horizons is the UK's number one operator for China and beyond. We offer superb private journeys and tailor-made holidays to the world's most fascinating destinations!

A few days ago CTS Horizons assisted China National Tourist Office (London) in organising an event regarding the importance of integrating culture together with tourism.

 
(Above) An image showing a presentation regarding tourism revenue
 
In the constantly changing world we currently reside in, combined with the globalisation of communities around the planet, these kind of events are vital to the education and adaptions that must be undertaken by those working within the tourist industry. Other than CTS and China National Tourist Office, we also received excellent support from the Bureau of International Exchanges and Cooperation; The Ministry of Culture and Tourism and The Chinese Embassy. Moreover, we also had various media partners attend the event, including the likes of Guang Hua Cultures; China & the World Cultural Exchanges; and Make it China. 
 
The event kicked off with opening speeches from those including Ms Xue Ling, the director of China National Tourist Office London; Carma Elliot of BC China and a Minister of the British Embassy in Beijing; and finally from Yu Peng of the Chinese Embassy in the UK. They began by giving a brief introduction about the importance of sustainable relationships between the UK and China, especially within the ever-growing tourism industry. 
 
 
Following, we received great presentations from various speakers, such as Sandra Botterell from Kew Gardens who gave a speech regarding the importance of festivals and events as a means of attracting tourist interest. We also heard from Jorvik Zhang who demonstrated the use of recent technological development for Chinese tourists visiting foreign countries, specifically with reference to Tencent’s Cloud new investments into the travel industry and focus on the concentration of information for tourists into one place. In addition to these, speakers also included Frances Wood with her presentation on the domestic arrangements of George Bernard Shaw and Sun Yat-Sen; Andrew Evans from the National Museum of Liverpool who gave insight into the Terracotta Warriors exhibition held previously; Jamie Andrews from The British Library who discussed with us the connection between culture and marketing; and finally from the director of the British Museum himself, Roderick Buchanan, who gave a presentation about the guided tours on offer at the British Museum.
 
 
The event ended on a high, with an excellent networking event complete with canapés and drinks. At the same time, it was possible to view previews of two incredible photography exhibitions featuring the works of various talented professionals. One exhibition, titled Beautiful China, demonstrated the sheer beauty of Chinese landscapes and the contrast of scenes across the vast country. The second exhibition, titled Our Silk Road, featured photos from not only China but also from places all over the globe. These photos signify the boundless extent of the One Belt, One Road initiative.
 
 
To summarise, the success of the event was illustrated by the great turn out we received and from the excellent feedback received from some of the attendees. However, it is important that events like this are not few and far between, as the constant development of relations between the UK and China is vital to the sustainability of the tourism industry between the two countries.

 

 

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